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SERVICES

Every service below exists for one outcome: getting your release to market stronger — and making it earn more once it’s there.

From publishing that turns copyrights into recurring royalty revenue, to production and A&R that have put songs on charting releases for NCT, XG and NMIXX — we cover the full path from demo to market.

Read: how a K-pop song gets made, from demo to charting release →

WHAT WE DO

Music Publishing

We manage and monetize music copyrights through strategic licensing, synchronization, and royalty administration. Our publishing division ensures that every songwriter and composer receives fair compensation, while actively creating long-term, stable revenue streams across global markets. By protecting intellectual property and leveraging international networks, we safeguard the creative rights of our partners while maximizing their financial potential.

Music Production

UP Music oversees the complete production pipeline—from songwriting and arrangement to recording, mixing, and mastering. We work with top-tier engineers, producers, and studios to craft commercially competitive and emotionally resonant music. Whether for artists, labels, or brands, our productions are built to meet international industry standards while retaining authenticity and artistic identity.

Songwriter Management

We represent and nurture a roster of talented lyricists and composers, guiding them through every stage of their careers. Our team provides personalized support in contract negotiations, royalty collection, catalog management, and global pitching opportunities. By aligning each songwriter with the right projects and collaborations, we expand their creative reach and ensure sustainable career growth.

Creative Strategy

Through a deep understanding of market dynamics and cultural trends, we design creative strategies that amplify both artistic direction and brand positioning. From release campaigns to cross-platform storytelling, we help artists and companies establish a clear identity and resonate with their target audiences. Our strategies are data-informed yet artistically driven, ensuring relevance in a fast-changing music industry.

Creative Direction

We develop the visual language that complements the music, from album artwork and photography to music videos and stage aesthetics. Our creative direction integrates storytelling, brand identity, and cultural impact to create lasting impressions. By collaborating with leading designers, directors, and visual artists, we elevate each project into a complete artistic experience.

A&R (Artists & Repertoire)

Our A&R team focuses on pairing artists with the right songs, producers, and creative teams to unlock their full potential. We scout fresh talent, identify market opportunities, and ensure that every track aligns with both artistic vision and commercial goals. By balancing innovation with marketability, we help artists achieve sustainable growth and industry relevance.

Project Management

From pre-production planning to final release, we oversee the full lifecycle of music projects. Our team manages timelines, budgets, contracts, and outsourcing to ensure every project is delivered on time and to the highest standard. With precision and efficiency, we coordinate across all stakeholders—artists, producers, labels, and agencies—minimizing risk and maximizing outcomes.

Artist Development

We invest in long-term artist growth by offering training, mentorship, and brand-building strategies. Our development programs include vocal and performance coaching, media training, styling, and social media branding. By combining artistic education with career strategy, we prepare artists not just for debut, but for sustainable success in the global music market.

Studio Recording

Our professional recording environments are equipped with industry-standard technology to capture the finest vocal and instrumental performances. We partner with renowned engineers and sound designers to ensure that every recording achieves the highest fidelity, clarity, and creative expression.

Mixing

We transform raw recordings into polished final products by balancing frequencies, enhancing dynamics, and creating spatial depth. Our mixing engineers ensure that each track translates seamlessly across platforms—from streaming services to live performances—resulting in a cohesive and competitive sound.

Consulting

UP Music provides strategic consulting for artists, companies, and investors navigating the music industry. Our expertise covers publishing, production workflows, creative direction, market positioning, and legal frameworks. Whether structuring contracts, designing revenue models, or planning international expansions, we deliver actionable insights to help our clients make informed business decisions.

Let’s make your next release perform.

Tell us what you’re working on — we’ll reply with exactly how our writers, producers and trainers can help it chart.

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